The aim of the scheme is to stimulate industrial design capability among the country's most able science and engineering graduates. In the Commissioners' view, industrial design cannot be dissociated from a clear understanding of the underlying engineering science of the product and it is for this reason that first degrees in science or engineering are prescribed. These are complementary, not alternative disciplines. For products to succeed they must not only be fit for purpose, but they must also look good and represent value for money.
Around 9 Studentships are offered each year for outstanding engineering or science graduates who wish to develop their capabilities in industrial design and who aspire to becoming leading designers in British industry. The scheme is open to applicants resident in the UK who are intending to make a career in British Industry.